Ashley HomeStore is celebrating the launch of our Urbanology lifestyle refresh. Much like you, Ashley HomeStore is constantly evolving our style to keep up with trends while maintaining functionality we need to make home just what you need. We are excited to share the journey with you!

Mid-Century Modern Movement

Each of our lifestyles are made to meet current trends and needs of our audience, but all have foundations in established interior design styles. Mid-century modern served as a great inspiration for the Urbanology refresh. With origins as early as the 1920s, mid-century modern furniture has been a key player in interior design styles.

This design is represented through the clean aesthetic of Urbanology’s product lines, the pops of color, rich textures, and mixed use of woods and metals.

Touchable Textiles

Vintage-inspired fabrics like brushed velvet, which is featured in the Urbanology refresh, keeps the product line cozy while staying modern and edgy. Whether you like a deep navy blue or a baby pink, these accents can bring a moody vibe to your space or a bright pop of pastel.

Other textiles like faux-animal fur can help complete a space and add comfort. You don’t have to be on the top floor of a skyscraper to walk among clouds.

Industrial Design Meets Organic Detail

The Urbanology refresh brings elements from the cityscape into your home. Antiqued metal features are a strong accent throughout the lifestyle. Accent pieces like lighting, chairs and decor accessories will help tie in your space while adding those city features. 

Rich browns are common among mid-century designs, and can be seen in the Urbanology refresh. We put our Ashley touch by making wood pieces like coffee tables and chairs unique in the grain pattern and tones. The theme of our lifestyle launch is taking a classic design and making it Ashley, which is what we hope for you to do in your home! 

Let’s Celebrate!

To showcase the hard work and dedication that went into creating the Urbanology refresh, we hosted a launch party in Los Angeles at Goya Studios. Content creators and members of the Ashley family came to get a sneak peek at new product lines and celebrate the occasion. Thanks to our partnership with Pandora, guests were treated with an exclusive performance by award-winning artist Ne-Yo.

You can shop the full Urbanology lifestyle refresh on our website. Or scroll through our Instagram if you would like to get more mid-century modern inspiration and see the styles in action. If you end up bringing the lifestyle into your home, be sure to take a photo and use the hashtag #Urbanology.